The PortalCLÍNIC project celebrates the 5th anniversary of its launch this February. In February 2018, this project from the Hospital Clínic and the BBVA Foundation was launched with the main objective of spreading reliable, verified health information. A digital platform was created for this, with health information endorsed by Clínic professionals alongside the experience of patients and their families.
Since then, over 200 items have been posted on the website, covering diseases, symptoms, health conditions, tests and information on healthy lifestyle habits. In addition, some 600 Clínic professionals have participated in the production of video and direct content, together with more than 100 patients. This means that the Portal is now firmly integrated as a consolidated hospital project, contributing to the positioning of professionals as experts in different fields.
PortalCLÍNIC has also expanded and diversified in terms of channels and types of content. It started as a website with information on diseases and now includes other formats, such as articles, live broadcasts, social network campaigns, podcasts and media collaborations with Catalunya Ràdio and La Vanguardia, for example.
Development of PortalCLÍNIC and future prospects
The PortalCLÍNIC project began in 2018, when it was awarded the Prize for the Best Communication Initiative from the Association of Journalists. However, the true recognition came from users, when PortalCLÍNIC exceeded half a million visits in its first year.
In 2019, weekly articles began to be published on different current health issues, with a very good reception from readers. In fact, the PortalCLÍNIC articles have been the most widely read on the Clínic website since they began to be posted.
In addition, digital meetings between Clínic professionals and the general public began to be held. In these live social network broadcasts, the public have been active participants and have had hundreds of questions answered.
When the COVID-19 pandemic began in 2020, the public was informed about this global health problem and provided regular posts and updates about it. Over 100,000 visitors every month consumed information about virus variants, diagnostic methods, the different vaccines available and more.
In 2021, PortalCLÍNIC reached the historic milestone of half a million monthly users. Its live broadcasts have cleared up doubts about COVID, from professionals such as Dr Trilla and Dr. Vila, reaching half a million views.
In 2022, the project expanded its collaboration beyond the Clínic environment and began 'Historial Clínic', its first podcast, together with Catalunya Ràdio. Shortly after, a collection of self-produced podcasts was broadcast under the title 'Información que te cuida’ (Information that cares for you). More recently, a health channel was started on digital La Vanguardia as a joint collaboration, using the weekly news posted by PortalCLÍNIC as its main source of information.
In these 5 years, the project has managed to consolidate itself as a benchmark for public health information, with an audience of almost half a million monthly users. In the future, PortalCLÍNIC hopes to diversify even more and expand its formats, channels and collaborations to continue creating high quality, scientifically rigorous health information.
